The AirTouch technique uses air, versus teasing/backcombing, to create a seamless blend of color. Attributed to  Vladimir Sarbashev, the colorist takes a section of hair with tension on the longest lengths, and uses a blow dryer to push the shorter hairs and internal layers down and out of the way. Color or lightener is then applied on the remaining hair.

The result? Absolutely blended coloring with natural-looking effects, paired with soft, dimension that will survive the grow-out.

In a traditional retouch where the hair was backcombed or teased prior to lightener being applied, the colorist then has to use a tail comb to re-weave that section to ensure the client doesn’t get too blonde over time or that color won’t overlap on previously lightened hair.

With AirTouch, as long as the colorist uses the same technique—tension on the perimeter lengths and using a blow dryer to push the shorter hairs or internal layering out of the way, only the new growth needs lightener—voila! Saving time for both the client and the colorist, and potential over-processing since you’re only hitting the virgin outgrowth.